An Analysis of the Development of Zhuang Cultural Communication from the Perspective of Cross-cultural Communication

Abstract

As globalization continues to deepen, interactions among countries are increasing, fostering closer encounters and integrations among diverse cultures. Against this backdrop, as a significant representative of China's ethnic minority cultures, Guangxi Zhuang culture faces both challenges and opportunities in engaging in exchanges with other global cultures. Located in the southern border of China, The Guangxi Zhuang Autonomous unique geographical location and rich cultural traditions endow it with a unique position and far-reaching influence in cross-cultural communication. Through such communication, it can enhance global understanding of the ethnic minority cultures in southern China, promoting cross-cultural exchanges and dialogue, which holds significant importance and far-reaching implications for shaping the national image and enhancing national soft power. This paper uses the literature research method and the case study method to explore the current state of communication of the Zhuang culture. The aim is to provide suggestions and opinions on the current problems.