Keeping Death at a Distance: Hyperreality, Consumerism and Media in White Noise
Keywords:
Don DeLillo, hyperreality, consumerism, mass media, fear of deathAbstract
This article examines hyperreality and simulation, consumerism, and technology and the mass media in Don DeLillo’s White Noise (1985). Critics have usually discussed these features of postmodern culture separately, and readings that place the fear of death at the novel’s centre have treated its culture as a general defence against mortality. The article argues instead that simulation, consumption and media are three interconnected practices resting on a shared promise: a world sealed off from time, in which death happens elsewhere. Methodologically, the study offers a theoretically informed close reading of selected scenes, drawing on Baudrillard, Lyotard, Jameson, Harvey and McLuhan, with attention to narrative voice and irony. The analysis finds that the three practices reinforce one another and that each fails for a reason internal to it: the mediation that keeps death at a distance also turns it into information that returns to the characters as a verdict. The toxic cloud exceeds its simulation, Dylar cannot be bought as a cure, and the screens that place disaster elsewhere later show Jack his own exposure. The article concludes that White Noise critiques the consolations of postmodern culture as much as it satirises its surfaces.
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Copyright (c) 2026 Jamal houmane

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